A Rant About Foodies

Those food snobs have always elicited from me a hatred of their cult of food, for that's what it is, and it represents as pathetically empty an excuse for eating as the fat slob's who sits on the couch watching television while consuming a paper bag's worth of fast food junk.

It has always been crucial to the gourmet’s pleasure that he eat in ways the mainstream cannot afford. For hundreds of years this meant consuming enormous quantities of meat. That of animals that had been whipped to death was more highly valued for centuries, in the belief that pain and trauma enhanced taste. “A true gastronome,” according to a British dining manual of the time, “is as insensible to suffering as is a conqueror.” But for the past several decades, factory farms have made meat ever cheaper and—as the excellent book The CAFO [Concentrated Animal Feeding Operations] Reader makes clear—the pain and trauma are thrown in for free. The contemporary gourmet reacts by voicing an ever-stronger preference for free-range meats from small local farms. He even claims to believe that well-treated animals taste better, though his heart isn’t really in it. Steingarten tells of watching four people hold down a struggling, groaning pig for a full 20 minutes as it bled to death for his dinner. He calls the animal “a filthy beast deserving its fate.”

Even if gourmets’ rejection of factory farms and fast food is largely motivated by their traditional elitism, it has left them, for the first time in the history of their community, feeling more moral, spiritual even, than the man on the street. Food writing reflects the change. Since the late 1990s, the guilty smirkiness that once marked its default style has been losing ever more ground to pomposity and sermonizing. References to cooks as “gods,” to restaurants as “temples,” to biting into “heaven,” etc., used to be meant as jokes, even if the compulsive recourse to religious language always betrayed a certain guilt about the stomach-driven life. Now the equation of eating with worship is often made with a straight face. The mood at a dinner table depends on the quality of food served; if culinary perfection is achieved, the meal becomes downright holy—as we learned from Pollan’s The Omnivore’s Dilemma (2006), in which a pork dinner is described as feeling “like a ceremony … a secular seder.”

The moral logic in Pollan’s hugely successful book now informs all food writing: the refined palate rejects the taste of factory-farmed meat, of the corn-syrupy junk food that sickens the poor, of frozen fruits and vegetables transported wastefully across oceans—from which it follows that to serve one’s palate is to do right by small farmers, factory-abused cows, Earth itself. This affectation of piety does not keep foodies from vaunting their penchant for obscenely priced meals, for gorging themselves, even for dining on endangered animals—but only rarely is public attention drawn to the contradiction.

The Moral Crusade Against Foodies