McDonald’s announced a settlement on April 26, 2002 over the “vegetarian fries” scandal, read about this PR move by the company in the article McDonald’s Lawsuit - What’s the Story? and McDonald's Lawsuit Fries Vegetarian Nerves.
The discussion of this lawsuit has perhaps done as much damage to the vegetarian movement as McDonald's did by falsely advertising its french fries as vegetarian in the first place. If there is an appeal, the lawsuit may not be finally resolved for a long time.
The take-away? Money and the subsequent lawyers and predatory (or at least scavenger-like) "action/goal/cause groups" show that greed and politics will always trump “goal orientation” for most groups.
“McDonald’s is probably laughing at the whole bunch of us. It has been very divisive of the vegetarian community.” - Freya Dinshah
For less than the price of a day (or few) of advertising on TV, yes that is likely accurate Freya.
McDonald’s has a $2 billion annual advertising budget. About 40% of McDonald's total advertising budget is directed at children. Happy Meals accounted for $3.5 to 5 billion in revenues (figures dated or obscure).
Pinocchio cannot blame the Cat and his henchman for the murder of Grillo, arrogant willful ignorance was the problem.
The question is - can legislation prevent or solve the willful ignorance?