Thursday, June 4, 2009

How People Read Websites

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While testing our participants' eye movements across several news homepage designs, Eyetrack III researchers noticed a common pattern: The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.




What We Saw When We Looked Through Their Eyes


at 6:38 AM
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1 comment:

  1. HerradJune 4, 2009 at 10:54 AM

    Hi,

    Interesting, I usually scan below before reading from the top.

    Love,
    Herrad

    ReplyDelete

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