Understanding exactly why people obey authority cannot be achieved without a proper understanding of conformity. Conformity has been described as the chameleon affect or the tendency to mimic other people. This can be created by a need to fit in to what we would describe as a social norm, and is influenced by social pressure. It has been proven time and time again that the influence of social pressure can be powerful enough to make individuals conform to a social norm that is clearly wrong.-Why People Obey Authority
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