Saturday, October 15, 2011

Car Companies Pedaling Bicycles

I haven't been on a bike since that time I lost control and ran into an old lady carrying grocers (yes, grocers; she was one super strong and love-hungry old woman) home from the store (but that's a story for another time).

"Bikes are on the rise in people’s daily lives as they become more conscious of the environment, and that includes car companies,” says Andrew Bernstein, gear editor at Bicycling magazine, who notes that the range of auto-bike product is broad, from fully outsourced machines to bicycles that are produced with the input of in-house designers and engineers.-10 Bicycles Made by Car Companies

1 comment:

  1. Most serious cyclists laugh at "Bicycling" magazine. It's an advertisement journal with microscopic amounts of meaningful bicycle content.

    PS, Nikk:

    "Peddle" is the word for selling; "pedal" is what you do on a bicycle. You may have confused them intentionally to be funny; if so I will laugh along with you.

    But I don't think auto mfrs are pedaling bikes, though they may try to boost their sales by peddling them. Most of the european luxury-oriented mfrs have offered a car+bike deal in the past. The included bike is usually a very junky thing that's been branded with the auto mfr's name/logo. Audi has done this.

    The motorcycle mfr KTM has started selling bicycles in the past 3 or 4 years, as its moto sales have been waning a bit. They're not really making many inroads with serious cyclists, though they may get some KTM moto fan crossover. Which, I guess, is something.


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