I'm eating a Breast Cancer Awareness-lidded Dannon Yogurt at an airport. I peel off the pink-ribboned foil top and notice that there is writing on the inside but in order to read it, I have to lick the yogurt of the inner lid.
In small print - I'm at an awful place where I sometimes have to use reading glasses - it tells me that if I go to a website and register then I can enter the given code at which point the caring people at Dannon will give one thin dime to Breast Cancer.
You see the big pink ribbon and logo on the top and assume that you - by simply purchasing and eating this product - are DOING something to help. Total up the amount of people that actually take the time to lick, read, log on, register, enter a code and hit send and I'd guess that the total contribution to The Cause is less than nothing.
Multiply this by the amount of companies turning similar duplicity, the color pink and the popularity of Tits into huge third-quarter profits and all of a sudden you don't need to Occupy Wall Street to figure out that Breast Cancer Awareness is just another giant money-rake by the corporate house.-Take the Pink Out of the Stink
Wednesday, November 30, 2011
Doug Stanhope on the Pink Ribbon
Posted by Nick